REVENUE & E-COMMERCE · TEAM

Team contribution

Priority Focus, Action Plan target measures, and achievement across the section team.

TEAM ACHIEVEMENT7%Average across approved Action Plans
TARGET MEASURES15Approved Action Plan measures
DRIVERS COMPLETED2 / 6Execution items delivered
TEAM MEMBERS41 with active Action Plans

TOTAL TEAM

Priority to Action Plan summary

4 priorities · 15 Action Plans
01
PRIORITY FOCUS · P1

Maximize Profitable Revenue & Yield

Grow rooms, F&B and other revenue while protecting ADR, RevPAR and channel quality.

0%ACHIEVEMENT
ACTION PLANTEAM MEMBERTARGET MEASUREACHIEVEMENT
F&B & Other Revenue Review0 Drivers · Cycle 1
Yong

Monthly review of F&B / ancillary revenue by outlet, daypart and demand; identify upsell, package, bundle, displacement and pricing opportunities with unit. KPI / Success Measure: ≥2 actionable revenue opportunities / month; incremental revenue tracked Cadence: Monthly

0%
Promotion Strategy & Yield Protection0 Drivers · Cycle 1
Yong

Review all promotions for pickup, displacement, ADR dilution and net revenue; close weak promos; align promo windows to need dates. KPI / Success Measure: Promotion share 1.05% current Cadence: Weekly + monthly

0%
Direct Channel Recovery0 Drivers · Cycle 1
Yong

Recover Direct share through demand calendar, offer architecture, inventory and pricing alignment; protect direct ADR. KPI / Success Measure: Direct Share 7.82% current Cadence: Weekly

0%
Segment & Channel Mix Optimization0 Drivers · Cycle 1
Yong

Review segment mix, net ADR and displacement; protect premium demand; reduce low-yield business on compression dates. KPI / Success Measure: Improve net ADR / RevPAR; low-rated displacement avoided on compression dates Cadence: Weekly

0%
OTB / Pickup / Forecast Management0 Drivers · Cycle 1
Yong

Daily OTB pace review; pickup vs LY/Budget/Forecast; identify gaps 7/14/30/60/90 days; revise forecast and action plan. KPI / Success Measure: Forecast accuracy ≥95% (Actual vs Forecast variance within ±5%); ≥90% material gaps with action owner Cadence: Daily + weekly

0%
Yield & Pricing Implementation0 Drivers · Cycle 1
Yong

Translate demand signals into BAR ladder, room-type pricing, restrictions, CTA/CTD, minimum LOS, inventory controls and channel allocation. KPI / Success Measure: ≥95% rate recommendations implemented; 100% critical-date actions executed Cadence: Daily + weekly

0%
Market Performance (MPI / ARI / RGI)4 Drivers · Cycle 1
Yong

Review STR performance vs comp set; identify occupancy, ADR and RevPAR index gaps; build action plan by weak metric; track recovery by month. KPI / Success Measure: MPI ≥100; ARI ≥100; RGI ≥100; stretch ≥105 where market conditions allow Cadence: Weekly + monthly

0%
Recover direct share on need and compression dates0 Drivers · Cycle 1
Yong

Direct share 9.0%; ADR ≥ Rp765K

0%
02
PRIORITY FOCUS · P2

Grow E-Commerce & Digital Channel Contribution

Increase profitable OTA and website contribution without uncontrolled discount leakage.

0%ACHIEVEMENT
ACTION PLANTEAM MEMBERTARGET MEASUREACHIEVEMENT
Review channel profitability and net ADR0 Drivers · Cycle 1
Yong

Quantify commission, discount and promotion leakage by channel. KPI / Success Measure: Net contribution improves; no uncontrolled discount leakage Cadence: Monthly

0%
Improve website merchandising and conversion0 Drivers · Cycle 1
Yong

Improve landing pages, booking content, campaign tags and mobile/member offers. KPI / Success Measure: Website share 1.80%; ADR ≥ Rp757K Cadence: Weekly + monthly

0%
Resolve rate parity exceptions across OTA, website and direct0 Drivers · Cycle 1
Yong

Log and close undercut, stale cache, mapping and promotion conflicts. KPI / Success Measure: Rate parity compliance ≥98% Cadence: Daily + weekly

0%
03
PRIORITY FOCUS · P3

Build Commercial Intelligence, Communication & Execution Discipline

Turn one weekly commercial view into faster decisions and closed actions.

0%ACHIEVEMENT
ACTION PLANTEAM MEMBERTARGET MEASUREACHIEVEMENT
Prepare monthly revenue knowledge sharing0 Drivers · Cycle 1
Yong

Document a calibration session on yield, STR, channel economics, parity or promo ROI. KPI / Success Measure: 1 documented session per month Cadence: Monthly

0%
Run the cross-functional revenue trading meeting0 Drivers · Cycle 1
Yong

Agree pricing, inventory, promotion, owner and due date for priority actions. KPI / Success Measure: 100% cadence; ≥90% actions closed by due date Cadence: Weekly

0%
Issue the weekly commercial intelligence dashboard0 Drivers · Cycle 1
Yong

Combine STR, pickup, forecast, parity, content, channel mix and campaign results. KPI / Success Measure: Dashboard issued weekly with top 3 risks and opportunities Cadence: Weekly

0%
04
PRIORITY FOCUS · P4

testing

testing 200

100%ACHIEVEMENT
ACTION PLANTEAM MEMBERTARGET MEASUREACHIEVEMENT
testing dari team member2 Drivers · Cycle 1
Yong

testing dari team member result

100%

INDIVIDUAL TEAM

Contribution by team member

Johanes0%
Wahyu0%
Yong7%
Zaenal0%