COMMERCIAL DEPARTMENT · SECTION PRIORITIES
Section focus
Review the priorities submitted and owned by each Section Head.
SECTION FOCUS
Priorities from each Section Head
On trackAt riskBlockedNot started
| Section | Section Head | Section focus | Success measure | Achievement | Status |
|---|---|---|---|---|---|
| Revenue & E-commerce3 priorities | IhsanSubmitted by Section Head | Maximize Profitable Revenue & Yield | Room revenue ≥ 100% of approved target · MPI, ARI and RGI ≥ 100 | — | |
| Grow E-Commerce & Digital Channel Contribution | OTA share 39.0%; ADR ≥ Rp660.7K · Website share 1.80%; ADR ≥ Rp757K | — | |||
| Build Commercial Intelligence, Communication & Execution Discipline | Forecast accuracy ≥ 95% within ±5% · Weekly dashboard and trading cadence 100% | — | |||
| Sales1 priority | AsthySubmitted by Section Head | Grow productive accounts and priority segments | Account production and segment revenue | — | |
| Marketing1 priority | EdvanSubmitted by Section Head | Generate profitable direct demand | Campaign revenue, ROAS and direct share | — | |
| Technology & Innovation1 priority | MikeSubmitted by Section Head | Accelerate commercial decisions | Data availability and action turnaround | — |